Travel Deep, Not Broad

Slow down, go beyond the generic guidebooks, and experience Europe in a way that truly stays with you!

The Story Behind Guidester

Jack Baumann, founder of Guidester, in Athens Greece
Jack Baumann
Founder of Guidester

With so much to see and do in Europe, it’s tempting to rush from one city to the next, barely scratching the surface.

At Guidester, we believe the best travel experiences aren’t about how many places you visit but how deeply you experience them. Our philosophy – Travel Deep, Not Broad – means slowing down, embracing the local culture, and making meaningful connections that stay with you long after your trip ends.

After finishing my Master’s degree in Ancient Greek and Roman Archaeology at Cardiff University, I spent a great deal of time exploring the beauty of Europe. During my extensive travels, I saw how overwhelming and time-consuming the planning process could be – endless Google searches, piles of guidebooks, and generic recommendations that didn’t match individual interests.

I founded Guidester in 2014 after returning home to the U.S. to solve this problem. My goal was to create seamless, immersive European experiences that let travelers focus on enjoying the journey – not stressing over the details.

With Guidester, you’ll go beyond the tourist traps, discover hidden gems, and engage with the real heart of each destination – whether it’s a private wine tasting at a gorgeous vineyard in Tuscany, a behind-the-scenes look at a centuries-old castle in Germany, dining at a rooftop restaurant in Barcelona, or simply lingering in a café in Paris where history and daily life intertwine.

Europe is a place of incredible depth and diversity, and our mission is to help you explore it in a way that’s authentic, enriching, and unforgettable. Let’s go beyond the ordinary and share in an adventure that will last a lifetime!

- Jack

Can't Travel At the Moment? Take a Virtual Vacation

If you can’t travel to the destination at this very moment, we bring the destination to you.

Go on a virtual vacation from the comfort of your home –  watch video tours, explore museums and historic sites, browse popular places, learn about the local cuisine, play around with interactive maps, and begin planning your dream trip.

Keep the flame of wanderlust alive with Guidester’s new “Virtual Vacation” experience!

Guide and family on walking tour of London
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